Interactive White Papers

breaking through the information overload

Used and trusted as the key buying decision tool by over 65% of early stage buyers, and 61% of middle stage buyers according to relevancy and buying cycle (SiriusDecisions - 2010)

Cut through the noise

in the new world of information overload, these white papers are getting lost in the clutter, and worse, are not deemed relevant to today's more frugal / demanding buyer. It's no longer good enough to have a one size fits all approach to white paper content.

Turbo-charge white paper content

As white papers continue to reign important in buying decision cycles, researcher SiriusDecisions has found that interactive white papers can leverage and turbo-charge existing white paper content, and provide ideas for new connections - breaking through the information overload with relevance and personalization.

Alinean powered Interactive White Papers

  • Leverage existing or create new white paper content
  • Profile a prospect's location, size, industry, buyer role, stage in buying cycle, pain points and unique business opportunity
  • Deliver a completely customized, personalized and relevant white paper based on profile
  • Customize both qualitative and quantitative content to reflect each buyer's unique opportunity
  • Are delivered via a turnkey hosted solution
  • Integrate with Lead Management systems such as Eloqua, MarketFirst and Salesforce.com, collecting and passing key contact and profile information

Proven Value of Interactive White Papers

  • Deliver more relevant / personalized content
  • Educate user better and faster to accelerate buying lifecycle
  • Attract 350% more prospects to your site with interactive / personalized content versus traditional white papers
  • Generate 120% more qualified leads than traditional static white papers
  • Better track and score leads with integrated profiling on specific customer opportunities and needs